Launches New Website

The Original Online Sex Toy Company Launches New, Community-Based Website

In 1990, when its college-student founder created his first text-based "E-Catalog," became the first adult toy company on the Internet. Today, with the launch of its new comprehensive website, the company opened the latest chapter in its evolution as an "online community and service provider for the sexually-alternative population." has been primarily an e-commerce company since 1990, when its 21-year-old founder began using his college email account to interface with a still-somewhat-underground community called known as "the internet" via an assortment of old-school channels such as Usenet groups and FTP sites. By the mid 90s, the company had established an interactive online catalog on the new world-wide web at a time when few companies of its size had cleared that technical hurdle.

Today the 40-person Los-Angeles-based company is breaking new ground in its industry again with the launch of its new interactive website. The re-designed site includes KinkWire � an alternative sexuality forum featuring sex-celebrity moderators -- live-chat customer service, and a long-awaited affiliate program. There are also free eCards, wishlists, and screensavers featuring the world-famous fine-art photography of the Stockroom catalog.

KinkWire participants include authors and sex educators Midori & Violet Blue, Fetish Model Kumi, photographer Steve Diet Goedde, and the Stockroom's own "Kinkspondent & Cunning Linguist" Lucky Lana.

The team is pleased to be ushering this solidly-run company into the next age of online technology. Company founder and President Joel Tucker stated, "We believe these advances will continue to strengthen our online community, complimenting our collection of high quality products, our superior customer service and our well-written, informative catalogs. The new site not only facilitates a better, faster and more aesthetically-pleasing shopping experience, but also helps to build and give back to the communities that have given us so much support over the last 18 years."

About The Stockroom: JT's Stockroom is the oldest sex toy company on the Internet. Its history as an online retailer predates the World Wide Web. The company was started in 1988 as "JT Toys" by Joel Tucker, a student at Occidental College. Using his student email account, he distributed an all-text catalog that was distributed via email, FTP, gopher sites and Bulletin Board Systems. The company became known to the Internet community via Usenet newsgroup discussions in 1990 and established a website in 1995.

The Stockroom has always offered a wide range of sexual paraphernalia, specializing in BDSM supplies and bondage gear. In 2001, the Stockroom acquired a publishing company, Daedalus Publishing, for premium fetish and how-to books. Over the years, the Stockroom's website and catalogs have featured noteworthy models including Aria Giovanni, Kyla Cole, Masuimi Max and Midori, all exquisitely captured by renowned fetish photographer Steve Diet Goedde.

For additional information on, its affiliate program or the Kink Wire Forum, please contact Marketing Director Juli Crockett or visit

Contact: Juli Crockett, Director of Marketing 213-484-3882